Customer satisfaction is an obvious driver of sellability, because it’s an obvious consideration for a buyer.

When an acquirer buys a company they’re buying the future. They’re going to want to know how likely it is that your customers are going to hang around.

To be able to drive up your score on this attribute, you’re going to have quantify your levels of customer satisfaction.

You need an empirical measure, and a track record with that measure to convince investors.

One of the most popular ways of doing this and it’s been adopted by many companies globally is the Net Promoter Score. You can look it up later, and there’s an article on my website about how to use it in your business.

But basically you’re benchmarking your performance against the likelihood that your customers will repeat purchase and recommend you to others.

The more you have that data, the more you’ll know for your own peace of mind that your customers are satisfied.

And it makes it much easier for acquirers to see and be confident that your customers are satisfied, that they’re likely to repurchase from you, and that they’re like to recommend you to others.

7 Customer Satisfaction