How To Grow & Scale Your Business: Business Growth Strategy

There are 8 key measures that underping your business's value. Scoring 80 out of 100 on these increases your business valuation by 71% versus the average performing company. Scoring 90 out of 100 doubles your value versus the average performing company.
   
In this resource section you'll discover the five elements of the Value FlyWheel – the operating system, if you will, for delivering top scores against each of those value drivers.

The Value Flywheel

The Value Flywheel is a system for leading and managing your business which creates exceptional value, and gets your business running (mostly) without you.

By deliberate, focused effort in five key areas, you can significantly increase the value of your business (and feel more relaxed and in-control!). 

I've selected the top articles for each element of the Value Flywheel and grouped them into five sections:

The inner ring shows the five outcomes that contribute to your business's value. The outer ring shows the fifteen levers you use to deliver those outcomes.

Building an engaged team

Research shows highly engaged teams deliver significantly better results. Unfortunately, though, an engaged team is an outcome, not an input!  So, it's more than just trying to hire motivated and engaged people. The posts below describe how to increase employee engagement throughout your business.

December 10, 2021

...
Why job titles matter

April 15, 2021

...
What is employee engagement?

February 19, 2020

...
Why is recruiting for personality so important?

May 9, 2019

...
What’s at the core of a business?

March 7, 2019

...
What increases sales by 20% and profitability by 21%?

Building customer loyalty

Next up is your existing customer base. Protecting their business and strengthening your relationships with them now creates time and space to implement your growth strategy. Loyal customers buy more, more often and refer other customers. So how do you develop a value proposition that builds a loyal customer base?  And create recurring revenue streams that make your life easier, your profits more certain, and your business more valuable?

February 17, 2021

...
A recurring revenue model any business can adopt

February 17, 2021

...
How to create a recurring revenue model that customers value

February 17, 2021

...
Ownership has its privileges

Developing your growth strategy

Third is your growth strategy. This isn’t just about selling existing products to new customers. It’s about understanding how the market is changing and positioning yourself to take advantage, like Amazon did 25 years ago (but maybe on a smaller scale). The growth strategy value driver defines how you're going to grow and what's required to make that happen.

September 8, 2023

...
 The Perils of the Wildebeest Marketing Strategy

April 29, 2022

...
Why is Business Growth Important?

April 5, 2022

...
What is scenario planning and how do you use it?

September 16, 2021

...
Where to start, when growth stops

February 17, 2021

...
How to get consistent, profitable sales growth

Getting stuff done

The fourth value driver is about getting things done, about delivering consisently. It keeps people focused and builds momentum. It balances the demand for short-term results with the time spent developing the capabilities required to support the growth strategy. This is the performance management value driver

May 13, 2022

...
Management Span of Control

April 29, 2022

...
Cross the Finish Line Faster with a Savvy Business Coach in Your Corner

April 25, 2022

...
Seven power ratios to start tracking now

September 1, 2021

...
9 Warning Signs You Are a Hub-and-Spoke Owner

June 7, 2019

...
Why does everyone need a number?

Generating free cashflow

Last, but by no means least, is the cashflow generation value driver. It’s about making sure you minimise the cash you need to support growth, implement an optimal pricing strategy, and manage your costs and margins. It’s the bit where the value jigsaw comes together.

July 22, 2022

...
Why price cuts are seldom the answer

Join & Never Miss an Article!

Want to make sure that you get notified when I release my next article or video? Then sign up below to join the Aurelius Insiders. You'll receive email notifications whenever I release new content plus you'll get access to insiders-only updates and eBooks that aren't published on the site!

>