The Self-Guided Value Driver Programme

How to grow a strong, resilient, valuable business you can happily own forever (but could easily sell tomorrow … despite tight-fisted banks, rapacious acquirers, or dire market conditions).

Growing a business is hard work, and, unless you’ve done it before, guess work. Your incredible strength, drive, and motivation can only take you and your business so far. 

Eventually, every owner hits the ceiling. Sales growth slows, then flatlines, and profitability declines. No matter how hard the owner pushes, they just can’t break through. They work long hours, juggling umpteen tasks, but feel like they’re never able to quite catch up and get on top of things.

That stress knocks on to their family life. They don’t see enough of their partner & kids. They’re not present when they’re with them, or they’re checking their phone, thinking about the business, and not truly paying attention. They’re not able to relax and switch off when they’re on holiday, worrying about what’s happening and constantly checking in.

The Value Driver Improvement Programme is the antidote to that. 

What is The Self-Guilded Value Driver Programme and how does it work?

Frankly, the programme is chapter and verse on how to get your company scaling quickly, sustainably and profitably and how to grow a high-performing team who can operate the business (mostly) without your day-to-day involvement.

It’s a 12-month structured programme with videos, quizzes, done for you templates, and worksheets you can easily implement in your business.

By the end of the programme, you’ll have a more valuable, easier to run, less stressful and time-consuming business.

Here's what each module covers...

Click to play

  1. 1
    Value Driver Score - Discover how how much your business is worth today, and how much it could be worth by the end of the year.
  2. 2
    The Scalability Finder - Identify the products and services with the potential to scale up fastest, whilst minimising its dependence on you personally to grow the business
  3. 3
    Growth Potential - Pinpoint, and develop a road map for your product and service lines with the highest growth potential and the lowest investment risk
  4. 4
    The Automatic Customer Builder Focus on increasing both the number and quality of recurring revenue streams flowing into your business so there's less pressure on 'new' sales every month
  5. 5
    Customer Score - Deploy a proven survey to gather input from your customers and which is predictive of a company’s growth rates
  6. 6
    Switzerland Structure - Reduce your reliance on any one customer or employee using the Employee Stack Ranking and Customer Concentration Matrix tools.
  7. 7
    Hub & Spoke - Identify areas where additional employee training, systems or processes are needed to allow your business to operate without you.
  8. 8
    Monopoly Control - Isolate and accentuate the attributes and qualities of your business that give you a defendable market position and pricing power
  9. 9
    Growth Predictor - Start measuring and managing the three key predictors of how fast you’ll grow and the employee challenges in achieving that growth
  10. 10
    Valuation See-Saw - Maximise the cash flow coming from the day-to-day operations of your business
  11. 11
    Short List Builder - Look at your business through the eyes of a buyer to understand what drives your company's value
  12. 12
    Envelope Test - Articulate your long-term goals for the next stage your business and your life

I'm now focusing on the strategy 

I was trying to do everything causing me to miss a lot of the important stuff in the business as I just didn’t have the time or headspace for anything else than running the day to day. 

Thanks to Richard, I'm now focusing more on business strategy and more on the numbers rather than the day to day running of my business as this is now left to the management team.

William Corrie

MD & owner

Corries meats

What you'll discover and implement during the year

Know and manage your business’s value

  • Benchmark your business against 71,000+ others to see how you're performing 
  • Get a 30-page report detailing how you're performing with improvement suggestions
  • Individual value driver scores to give you clarity on where you're performing well and where the biggest opportunities lie
  • Scenario planning to see how improving your score increases future valuations
  • Re-valuations to measure progress and identify new actions to hit your target valuation

Set your team up for success

  • Develop an accountability chart that aligns the organisation to deliver the strategy
  • Design your organisation structure to reduce costs and improve productivity
  • Write role success cards that keep your team focused, motivated, and engaged
  • Remove ambiguity and confusion for employees, customers, and you, making everyone’s life easier and reducing frustration and tension

How you’ll scale up with ease

  • Use the Trifecta of Scaling to identify your most scalable products and services
  • Design and build a repeatable, teachable, and valuable offering
  • Stop selling time and start selling products to give you more profit / hour
  • Identify your core competencies and leverage them to drive competitive advantage
  • How to create the core processes that drive more consistency, scalability and profitability

How you'll maximise your growth potential

  • Identify your industry's prevailing winds and use them to increase your growth rate
  • Define your ideal customer segmentation for rapid growth
  • Use the four growth-risk quadrants to develop more opportunities for your business
  • Determine if acquisition is a good path for your growth strategy

Establish monopoly control for better margins

  • Why monopoly control drives premium pricing, better margins, and higher profitability
  • Identify / create your uniqueness so you've no competition for your customers
  • Develop offers that allow you to charge premium pricing and improve your profitability
  • Ensure every element of your business model interlinks to protect your uniqueness
  • Reposition your competition and turn their key advantage into a weakness, so your sales conversion rates increase

Escape hub and spoke to focus on the big 'stuff'

  • Understand when you’re drifting into the owner’s trap and how to stop it happening
  • Move from being the Rainmaker to being the architect of your future success
  • Implement systems and processes to get the business running (mostly) without you
  • How to create standard operating procedures to systematise your business so you can deliver consistent results at scale (without you over-seeing everything)

Getting sales on auto-repeat to ease the strain

  • Evaluate the nine recurring revenue models and decide which is best for your business
  • Increase your recurring revenue to smooth your cashflow and make your business more predictable and less stressful
  • Extend the lifetime value of your customers reducing your advertising cost of sales
  • Learn how to calculate your customer lifetime value to acquisition cost ratio, so you know how much to spend on marketing

Predict and overcome future growth challenges

  • Track the one measure of customer feedback that forecasts future sales
  • Learn about the 4.5 hidden dangers of net promoter score and how to avoid them to protect future growth
  • Use the Gallup 12 to measure employee engagement and take action to improve your score (and profits!)
  • Measure the attractiveness of your company to employees so you can act to reduce the risk of losing good people (essential when you’ve more than 20 staff)

Be like Switzerland

  • Understand why no-one should be indispensable, and how to avoid this
  • Use the employee stack ranking tool to identify and manage over-dependency on any one employee
  • Use the Customer Concentration Matrix to protect your profitability and reduce business risk
  • Analyse your supply chain and create plans to reduce contingency risk

Improve your profits and free cashflow

  • Understand your key financial levers so you can increase profits and (more importantly) profitability
  • Identify the one number you need to calculate and track so your growth plans don't bankrupt your company
  • Increase your free cashflow to reduce bank borrowing and put more cash in your bank
  • Discover why you only get part of what the acquirer pays for your business

Prepare your business for sale

  • Why the Owner's Trap makes your business worthless, and how to break free
  • How to create a succession plan for painlessly transitioning the business to a buyer, a family member, or your management team
  • Understand how acquirer's value businesses, so you can achieve the value you want
  • Discover the 3 buyer types, and what drives their acquisition strategy
  • How to identify the perfect buyer for your business, and make your company irresistible to them

Understand when you should sell your business

  • How to calculate your freedom point so you know when's the right time for you to sell
  • The 2 issues you need to address to avoid suffering seller's regret after your exit
  • Discover if you're personally ready to exit, and what’s holding you back
  • How to use the 5 step Exit Checklist for a happy (and lucrative) exit from your business

Is this right for me? 

If you've had enough of your business controlling you...

...If you've had enough of beating your head against the wall and nothing you try seeming to make a real, lasting difference...

...If you want a proven programme for growing your company quickly, sustainably and profitably AND for growing a high-performing team who can operate the business (mostly) without your daily involvement..

...Then this programme is for you.


And it's a big but...

This is a self-guided course. It's simple, straight-forward and practical but it requires you to hold yourself to account, put in the time and effort, and apply the outputs. 

If you can't or won't commit to that, then this isn't for you. 

If you prefer to bounce ideas off others, want expert guidance to minimise your risk and get better results, and your budget can stretch to it, then you'd be better off exploring my other programmes. 

Still with me? 

Do you guarantee results?

There's no money-back guarantee on this programme. That's because it's statistically proven to deliversresults.

If you put in the work, apply the knowledge to your business, and work diligently at embedding it, you'll see a signifcant increase in the value of your business.  

We know from analysing 80k+ businesses, that a company improving their value driver score from 59 to 90+ will, on average, see a doubling in their company's value.

Ready to get started?

The average business scores 59 out of 100 and sells for 3.5x their pre-tax profits. Businesses scoring 90+ sell for 7.1 times pre-tax profits. More than double!

Next Steps

When you click on the "Get Started" button below you'll be re-directed to a secure payment page, but here's what you get on signing up...