Your Business North Star

Value Builder Clients Only

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Value Building

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Intermediate

About "Your Business North Star"

Your Business North Star

1 Lesson

Video lesson

Value Builder Clients Only Your Business North Star

An introduction to the four elements that make up a Business North Star

Text lesson

Value Builder Clients Only The Organising Thought Quiz

Every company has an organising thought, although not every company advertises it or uses it in its external messaging. Take the quiz to see how many of these 15 organisations you know.

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Value Builder Clients Only Why you need an organising thought

Learn what an organisting thought is (and isn't), and how it helps your business

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Discover who the organisations were in the quiz, and learn about the key features of a good Organsing Thought

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Value Builder Clients Only Clients' Organising Thoughts

The quiz shared the organising thoughts of large organisations. These are a selection of organising thoughts from work I've done with clients

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Value Builder Clients Only Articulating your Organising Thought

Start to brainstorm and articulate your business's organising thought

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Value Builder Clients Only Introducing Core Values

What is a Core Value? And how does it affect your business?

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Value Builder Clients Only Examples of Core Values

Examples of core values from different companies, and how to describe them so you can use them to attract, recruit, develop and promote people.

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Value Builder Clients Only Defining Your Core Values

Three exercises to help you articulate your Core Values.

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Value Builder Clients Only An Introduction to Guiding Principles

What are guding principles? Aand how do they help you, your team and your business?

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Value Builder Clients Only Guiding Principles Examples

Some big and small company examples of guiding principles

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How to create and define the Guiding Principles for your business

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Value Builder Clients Only Introduction

Discover why you need a courageous vision (and why it's not a goal)

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Value Builder Clients Only Creating YOUR Courageous Vision

Discover the three elements you need to consider when creating your courageous vision.

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Value Builder Clients Only Finalising YOUR Courageous Vision

The last steps to pull it all together into a compelling and exciting vision of your future success.

About the Teacher

Richard McMullan

Richard is the founder of Aurelius Advisory. Husband, father, sport-mad, business owner, non-executive director, strategy consultant, speaker and mentor.

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