Your Value Builder Score Is On Its Way
Your Value Builder Scorecard will be in your inbox in the next few minutes. It scores you on the 8 key drivers of company value and benchmarks you against your industry peers. Please check your junk email if it hasn't arrived.
Over the next few weeks, I'll email you advice on how to improve your score on the drivers (remember to add richard@aurelius-advisory.com to your whitelist to make sure you receive them). If you don't get them, drop me an email and I'll get one of the team to sort it out.
If you can't be botherered waiting for the emails and want to start increasing your company's value today, then book a value building strategy session now.
We'll dig into your score, estimate what your business is worth today, and build scenarios of what it could be worth in the future,
The strategy session costs £250 + VAT, but ... you get your money back if I decide I can't or don't want to help you or we end up working together further.
Your scorecard identifies the highest priority activities for you to increase company value. Book your strategy session now to start the journey of building a business you can sell for a life-changing amount in the future without regrets.
What to expect on the call
During the call, we'll
- Analyse how much your business is worth today based on typical multiples for your segment from our 80,000 records
- Dig deeper into the value drivers so you really understand them and how they impact the value of your business
- Run scenarios evaluating the increase in business value from improving your value builder scores
- Identify ways to improve your scores so you can start work immediately following our call
- Determine the most important steps for you to reduce your business's reliance on you
After the session, I'll send you a 30-page detailed report covering what we discussed during the call, plus your future value scenarios.
Warmly,
Richard
What you'll get
Valuation Scenario Analysis
The scenario analyses show you the link between the value driver and your company's valuation.
We will identify what you need to to do to hit your future ideal valuation.
Learn What Drives Value
There's much more to growing your company's value than simply increasing sales or profits.
This short video explains the concept and gives an idea of what you can expect from the strategy session.
Value Builder Score Report
Receive a 30 page detailed analysis of how your business is performing on the 8 Value Drivers.
It includes an estimate of your company's value, includes information on how to improve your scores and estimates your company's future worth.
How Will The Value Builder Strategy Session Help?
Your Business Value
Most people with financial assets check their value regularly. They want to know how they're doing and if they're getting the returns they expect.
Your business is, most likely, your biggest financial asset, yet few owners know and track its value.
Getting your score tells you how much your biggest asset is worth, so you can decide if you want to sell or work on increasing it's value for a future exit.
Benchmark versus your industry
The Value Builder Score gives you a comprehensive assessment of how an acquirer views your business. You'll get a snapshot (a bit like your balance sheet) of how your business compares to others in your sector.
You'll understand where you need to focus to stand out versus your competitors and make your business more attractive to potential acquirers.
Discover what your business could be worth
You may have a target valuation for your business. An amount you want to get for your business that gives you financial freedom, and protects you and your family's long term future.
The Value Builder Score and Scenario Analysis will show you what you need to do to achieve that target valuation. So you can start focusing today on the most important factors to deliver your target number, and get there much more quickly than you might otherwise.
Discover if you're in the Owner's Trap
You most likely started your business to have more control over what you earn, where you work, and when you work. However, that freedom can be elusive, and you can get caught in the Owner's Trap, when you feel like everyone and everything relies on you.
Your Value Builder Score will highlight the impact that's having on your business's value, and will identify which areas you should focus on to break free and creating independence and more time for yourself.
Discover your hidden treasures
Getting your Value Builder Score will help identify untapped assets within your business that are extremely valuable to a prospective acquirer.
Once uncovered, you can develop these assets to increase your profits, cashflow and exit value.
Identify your silent killers
Taking your blood pressure is one of the first things most doctors do before treating you for just about anything. It’s a reliable indicator of silent killers from heart disease to poor circulation.
Likewise, your Value Builder Score gives you an early warning of your silent killers, so you can take action to to remove the factors dragging down the value of your business.
Understand how attractive your business is (or isn't) to potential buyers
We're naturally biased when it comes to our business. It's our baby after all. But that can lead to over-optimistic projections and blind-spots about future challenges, giving us an unrealistic estimate of value.
Getting your Value Builder Score report gives you an unbiased, independent view of how a buyer will perceive your business. So you know what needs to be done to make it more attractive.
TL;DR Version
During the strategy session, we'll analyse why your business scored how it did, estimate your business's value today, share ideas on how you can improve your score on each driver and reduce your company's reliance on you, AND show you how improving the different drivers impacts your valuation.
All so you know where to focus for the biggest increase in company value and to make it irresistible to potential buyers or to future generations of your family.
P.S. You could be building an incredibly valuable business that you could sell for a premium in the future without regrets.
Or you could be working your backside off for nothing.
And, by nothing, I mean you might never be able to sell your business.
Why?
Because 80% of businesses listed for sale never actually sell. (And of those that do sell only 1 in 20 are happy with what they get for their business).
Don't become one of the the failing 99%.
Book your strategy session now and start building a business you can sell in the future for a life-changing amount of money without regrets.
What my clients say...
Working with Richard has genuinely been one of the best things we’ve ever done – it has had an amazing impact on our focus and performance
I had been struggling for a while to translate my vision for the business into reality; to get everyday life in the business connected to delivery of our mission, vision and values. I knew where I wanted to go, but just wasn’t getting the traction I wanted. The business felt stuck and I was very frustrated that I couldn’t get things moving as well as I wanted.
Richard was recommended to me ...
by another business owner, whom he'd already helped overcome similar problems in his business.
Richard took us back to first principles to re-affirm our mission, vision and values, and to get us clear on what we wanted to achieve, and our strategy for how we were going to deliver that.
Once we had that clarity, we worked with Richard to develop our plan to implement the strategy, and put in place a revised organisational structure, and a new performance management approach to ensure we delivered what we said we would.
We now have complete clarity
We now have complete clarity on what we want to achieve, and how we will deliver that. Our strategic intent is to keep ahead of the competition through product innovation, and we have a drumbeat in the business that keeps us focused on annual delivery of new market-leading products. All of which are delivering our vision of making a massive difference to the quality of life of children with special needs.
and have strengthened our top team
One outcome of the process has been that we have strengthened our top team to ensure we have the right people in place to deliver our strategy.
And the strategy implementation process we are following (and I recommend people don’t deviate from this) has had a significant improvement on how we function as a team. Our team communicates well, we solve issues together effectively and efficiently, and our performance is improving in all areas of the business.
Would I recommend Richard?
Richard is brilliant at helping people define and implement their strategy. If you want help in making your business vision a reality, take your business to the next level, or simply get ‘unstuck’, then I highly recommend you engage Richard to guide you through that journey.
Working with Richard to make these changes in our business has genuinely been one of the best things we’ve ever done – it has had an amazing impact on our focus and performance
JAMES LECKEY // Managing Director & Owner
Note: James sold his companies, Leckey Design & Firefly, for a large, but undisclosed sum in August 2020. The businesses were acquired by a strategic buyer, Sunrise Medical Group.
There’s now a marked difference on people’s focus on delivering, and the results...we’re getting better numbers too!
I had a fairly new management team, we were reasonably inexperienced in the roles, and not as productive as I wanted us to be.
The company had grown, but the management approach had stayed the same. We weren’t focused on where we were going, there was ambiguity over who was responsible for what and who was accountable. I roughly knew the direction but wanted us to have a definitive version. We also had some new senior recruits joining and I wanted to get them involved in setting the direction.
My big concern was about not everyone buying into what I wanted to do
I was concerned that I’d tried stuff before, and never made it really stick the way I wanted. So I needed to make sure that whatever I did, it wouldn’t fizzle out but would stick.
I also wanted someone who’d been in a similar position to me, who’d experienced a similar journey, and experienced what I wanted to do and had done it. Someone who’d a system for growing the business and had implemented it themselves.
Personality was also really important – I needed someone to click with, and who got me and what I was facing.
The work on attitudes and behaviours really helped
It’s so powerful for recurring, retaining and coaching people. And it’s given us a process and the confidence to deal with people whose behaviours aren’t what we wanted. We’re now able to deal with the people who deliver but don’t behave the way we expect and want for our company.
We’ve exited people because of this, and I realised that we had to do that if I wanted to build a great team and maintain morale. You have to remove the organisational terrorists who suck the happiness from people. You can’t be walking around on eggshells. It takes too much emotional energy.
Previously our meetings weren’t working
Probably the biggest benefit is the structured weekly meeting with the team. Previously, our meetings weren’t working, we’d no timelines, lots of talk, no action, people were frustrated, there were no guidelines.
Now everything is tied together, we know how this week leads to the quarterly promises, to the one-year milestone to the three-year ambition to the five-year courageous vision.
We’re getting better outcomes across the business
The quarterly promise setting process really gets us focused on where we are going. It also allows me to hear what the team think and get their buy-in, but I still influence the process and ultimately make the decision. It’s given me confidence in my decision making and to structure things. There’s much better clarity on responsibility and accountability.
There’s now a marked difference on people’s focus on delivering, and the results we’re getting. I still need to work on building individual accountability but I’m getting there.
We’re getting better numbers too – sales for the first nine months of this year are already ahead of last year’s total!
Would I recommend Richard?
Yes.
I’ve a real passion for what I’ve been through and how it’s helped me. It’s a very powerful tool to run a business by. It’s working for me and the business.
Personally, you helped me understand what was needed and how to make the changes necessary in the business to get the growth we want. I know the whole team feel the same way, and everyone got lots from working with you.
COLM GRIMES // Managing Director
Colm left CK International in 2020 to found his own business Rep-Tec. Rep-Tec provides innovative products for sustainable recycling, and has a very exciting future planned out. We continue to work together.
If you want to really create something, these conversations are essential
Before working with Richard we had no clear vision for the company. We'd been trading for 12 years and we had an idea of where we wanted to go but no clear vision and definitely no idea of how to get there.
Our main concern about bringing in external help was price and possibly a bit of embarrassment
We were running this business for 12 years and it is embarrassing to admit that we didn't really know what direction we were driving in. That was difficult. Consultancy fees are also often automatically labelled as waste before the consultant as ever done anything!
We got a lot of clarity ...
Over the course of a few sessions we defined the company vision, ten-year goal and the strategy for how we are going to get there. The key thing was that while we started with looking at the long-term vision for the company this was eventually broken right down to a 1 year and first quarter plan which brought the vision to life. Vital!
total honesty ...
At times there was way too much of it! It's tough to hear that your ideas are often not the best fit for the company, unlikely to pay dividends or just downright awful! On reflection though, it's much better to hear that at the planning stage than finding out multiple years and cash investment into a project.
and an impartial perspective
I think this is the key to creating a successful strategy: having someone independent of the business but with a good understanding and plenty of experience to offer an objective view on the strategy and even more importantly to force us to look at the strategy from different perspectives ourselves and really shake down major concerns.
Richard brought outside perspective but with excellent business knowledge, and experience of running companies big & small that is very applicable. And he gave us clarity over where a discussion should be going. This can be very difficult when trying to take a wide-angle lens and then dig down to the details of potential issues
Would I recommend Richard?
Yes.
You get high quality questions that force more thoughtful analysis, ensuring that you start and finish with the goal in mind and brutal honesty when it can't be found within. You need to want to take your business somewhere special. If you want to tick along these conversations will be too tough.
If you want to really create something, these conversations are essential, and you’ll get the return on your investment. Honesty is cheap in the long run; compliments can be expensive
PAUL VALLELY // Managing Director & Owner
Kukoon Rugs, Paul's company, continues to go from strength to strength, nearly tripling in size since we started working together, and with ambitious future plans. I continue to advise Paul in an ad-hoc capacity.